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pay per performance advertising

If you want to lower costs but increase sales, pay per performance advertising is the way to go.

You have a website up and running, selling a great product. The problem is, not enough people go to your site. Few people are aware of your existence.

If only you had more traffic. More qualified leads. 

Wouldn't it be nice if you had virtual sales people promoting your products on the internet?

All you do is take the orders and deliver the products.

Wouldn't it be even better if your sales force do not demand a fixed salary? You only pay them if they actually make the sales? 

This is pay per performance advertising on the internet.

Actually, such a sales force exists. They work purely for commission. On the internet, these sales people are known as affiliates.

Affiliates will refer to you as their merchant or advertiser.

How affiliate marketing works

  1. The affiliate sends you potential customers. Most affiliates send you these customers from their websites. The super affiliates would have prepared them to buy from you.. probably telling them about your product and why they should want your product.
  2. Once the affiliate is on your site, in a ready to buy mode, they make that purchase from your. That sale is tracked. You can use Shareasale.com Affiliate Software for the tracking.
  3. At the end of the month, you'll pay share a sale the commissions of all your affiliates and they will consolidate the payments for all the merchants of each affiliate and send them the check accordingly.

If they don't sell, then you don't have to pay them commissions. It is a risk free system that benefits you as the merchant or advertiser.

Why use share a sale?

There are many affiliate networks around. The top networks today are CJ, linkshare and befree.

As an advertiser or merchant, what you want is to go where the producing affiliates are. 

There are many people who sign up as affiliates in these networks but do not put up any links, or are unable to promote a merchant or product effectively.

Then, there are the super affiliates or producing affiliates each of whom can easily bring you tens of thousands of dollars each month (ok, some super affiliates can bring you even more sales than that.)

Producing affiliates are particular about which merchants they promote.

The following factors come into play

  1. Commission rates
  2. Cookie duration (Say a customer clicks on an affiliate link to your site, bookmarks your site and then returns X days later to make the purchase. The affiliate gets commission for sales for such transactions within X days. X is the cookie duration.)
  3. How trustworthy is the network? Will the affiliate get the check?
  4. Parasites that steal commission.

More and more producing affiliates avoid merchants or advertisers who allow parasites to join their programs to steal commissions from other affiliates.

Share a Sale has these features that make it more attractive to producing affiliates

  1. It is the ONLY network that is truly parasite free. Every other network allows parasites into their program.
  2. It offers consolidated checks.
  3. It offers free datafeeds. (CJ and linkshare each charge $250 to affiliates for feeds, performics charges >$1000 to affiliates for its feeds)

These 3 factors alone make share a sale a network affiliates rally around and want that network to succeed.

For the merchant, Share a sale is a lot more affordable than the other networks.

Right now, while they are still relatively young, they have low set up fee of $150

I foresee the setup fee to increase a lot in the future as they are getting increasingly popular with the affiliates. Some super affiliates go all out to get their merchants to switch the share a sale because of many issues found in the big networks.

On top of that, it takes only a few hours from the time you sign up to having your affiliate program in place.

Compare that with CJ's set up fee of $2,250 

Linkshare and befree cost more than cj, but  the exact prices are not displayed on their websites.

For value for money, go with Shareasale.com Affiliate Software

 


Shareasale.com Affiliate Software
Shareasale.com Affiliate Software - $ 199.00
Shareasale.com Affiliate Software can help you boost sales at your online store. No technical requirements, and can be up and running in a day.
Shareasale.com Affiliate Software Shareasale.com Affiliate Software - $ 199.00
Shareasale.com Affiliate Software can help you boost sales at your online store. No technical requirements, and can be up and running in a day.
 
Earning as an Affiliate

New! An affiliate's secret to success

How to succeed as an webmaster

Why most affiliates do not make much money

Earning money as an affiliate

Sales conversion for affiliates

The truth about Affiliate Marketing

Building your web site

How to build a website to bring in customers

How I built my web site

A word to the webmaster

Hosting your site

Pitfalls to avoid in building your new web site

Resources

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